Ignite 2025 🚀 We’re back this May with the best and brightest B2B marketplace marketers. Learn More
📺 Watch On-Demand: Get out-of-this-world insights from Atlassian’s best and brightest. Watch Now
✏️ 5-Minute Survey: Tell us about your event ROI and get free insights. Join Now
In-Depth Guide: Build a killer Go-to-Market plan for your Marketplace App. Start Learning
Learn how to win out-of-market buyers with our new book—Buystander Personas.
Discover how we can help you achieve your goals and unleash your full potential.
Our world-class experts are committed to seeing your business succeed.
Get the latest B2B insights from our experts and friends in the industry.
Have ambitious goals in the Atlassian Marketplace? You’ve come to the right place.
20+ Marketplace Partners
100+ Apps Supported
28+ Years of Cumulative Experience
No one knows Atlassian Marketplace marketing like we do. Get a dedicated scrum team of battle-tested marketing experts who will identify and act on growth opportunities, solve problems, and accelerate your growth for you.
The best part? Our fractional approach means you get best-in-class service, without any of the bloat and baggage of traditional hiring.
Finding growth in the Marketplace has never been more challenging, but why make this battle yours to fight? Just sit back and enjoy the results of world-class work as we strategize, overcome challenges, and manage your marketing for you
Gear up for launch with a marketing strategy that positions your new app to be what your most valuable audiences never knew they needed.
Identify and set up your most effective marketing channels, including your Atlassian Marketplace listing, for the marketing action to come.
Don’t fear the black box. Connect your tracking and reporting systems directly to Marketplace attribution data to drive insights and strategic investments.
Get experienced, fractional marketing leadership, fully dedicated to your Marketplace growth.
Find gaps in the competitive landscape and carve your own niche.
Diagnose your marketing efforts, shift gears, and regain your momentum in the race.
Don’t settle for quick wins. Build a growth engine that sets your app up for long-term success.
Discover growth where your competitors aren’t looking by finding, testing and scaling new channels to reach your audiences.
Over the last five years, our relationship with Brighttail has grown from a single person supporting us part-time to a team of ten people driving a huge part of our B2B software marketing activities. In retrospect, the decision to work with the Brighttail team proved to be the single best step to growing our international App sales ever. We would recommend Brighttail to every Software & Technical product company.
I have found working with Matthew and the team a highlight of my career, as demonstrated in Brighttail’s commitment, focus on measurable outcomes and their absolute professionalism. They are a trusted partner.
Brighttail isn’t just a vendor—they’re a true partner. They took the time to really understand our business and how it’s evolving, and then helped us develop a new brand strategy and website that will provide a foundation for our growth for many years to come.
Brighttail’s work on our go-to-market strategy exceeded all of our expectations. One always has high hopes going into a partnership–it is rare when they are not only met but completely blown away. Brighttail has done that! I couldn’t be more excited for the future of our partnership and what we can accomplish.
Working with Brighttail has been a game changer. They have helped us transform our marketing organization into a data-driven, digitally-savvy demand generation engine. They are quick, responsive, and eminently congenial, always willing to go the extra mile to ensure their customer’s success. Their work on our company rebrand was phenomenal, and we’ve received tons of positive feedback on our new identity from customers, employees and media. I cannot overstate their value as a business partner.
We engaged Brighttail to help us develop fresh positioning and a stronger vision. In a market where companies tend to use the same messaging, Brighttail quickly dove in, understood what we do, the types of customers we have, and helped us develop a unique thought leadership platform. Brighttail is strategic, easy to work with, and a group I will repeatedly recommend.
Brighttail has been our growth partner for 3+ years now. Their approach to Marketing as a Service has been refreshing, giving us access to a broad range of expertise which we could not have had at this stage in our growth. During our partnership, they’ve refreshed our brand and website; deployed new marketing technology and integrated it with our CRM; launched lead-gen campaigns; grown our social media channels; and increased ROI not just in terms of MQLs and SQLs, but in delivered revenue.
Build your custom growth engine from our ever-evolving B2B marketplace marketing playbook that is 7+ years in the making.
Let’s Chat
Upon analyzing the landscape, we discovered a golden opportunity: a pool of knowledge management-related keywords that had substantial search volume and surprisingly low competition. None of their competitors were targeting these keywords in their digital advertising campaigns. This gap provided us with an easy entry point for our Google Search ad campaign, allowing us to capture existing demand and drive significant website traffic. We launched a Google Search campaign specifically targeting individuals actively seeking knowledge management solutions within the Atlassian Ecosystem. This strategic approach enabled us to reach a highly relevant audience, driving not only traffic but also meaningful engagement with potential users. Our campaign was designed to gather insightful data on keyword performance, related search terms, and audience interactions. By continuously monitoring this data, we were able to maintain an agile and responsive approach, which helped us identify gaps and optimize the campaign for better performance. Case in point:…
Read More
Marvelution
When we began working with Marvelution, we quickly identified a major opportunity: their competitors were not utilizing paid advertising, and there was a wealth of untapped keywords just waiting to be leveraged. This gap presented us with the perfect entry point for launching Google Ad campaigns to capture existing demand and drive significant website traffic. Our strategy for Marvelution was multifaceted, utilizing several key channels to maximize impact: We started with Google Search to target individuals actively seeking solutions through specific keywords. This approach was essential for reaching users with a clear intent to find products like Marvelution’s, driving high-quality traffic directly to their Marketplace listings. Next, we implemented Google Display to retarget past website or Marketplace visitors who had shown interest in Marvelution. By staying visible to these potential customers, we aimed to re-engage them and encourage conversions. Finally, we turned to Google Video to build a top-of-the-funnel audience…
Digital Toucan
To help Digital Toucan reach their goal, we planned and launched a series of webinars targeting Atlassian solution partners. Why webinars? We’ve found that B2B webinars encourage engagement between customers and are a great way to build connections with other brands across the world. An underrated tool, webinars can help B2B brands position themselves as an industry leader, engage their prospects effectively, and generate leads. A good webinar has three must-have components: The results The series enabled Digital Toucan to achieve its initial goals: build partnerships with larger Atlassian players, pitch both apps to a larger audience, and increase engagement with their audience. It also saved them time and resources; we handled the bulk of the preparations, from creating the deck to managing the launch, allowing Digital Toucan to focus on growing the business. During the campaign, we worked with the key people behind the JQL Search Extensions for Jira…
Ricksoft
After completing a full-funnel audit of Ricksoft and its competitors, we identified the company’s biggest challenge: Its top competitor had doubled down on digital marketing, enabling it to leapfrog Ricksoft in search engine rankings. Over time, this had resulted in a massive decline in Ricksoft’s traffic and evaluations. In order to compete, Ricksoft needed to take its marketing outside of the Atlassian Marketplace and build a comprehensive digital market program. The first step was to regain rank for Ricksoft’s most valuable keywords. Our SEO audit revealed that we faced tough competition. So, we anchored our SEO strategy around pillar pages (also known as topic clusters). These gave us a leg up on the competition, which relied solely on short-form blog posts. After resolving the decline in traffic, we turned our attention to building a predictable and sustainable digital marketing funnel, customized to the unique buying journey of Atlassian customers. Understanding…
We’re ready if you are. Start getting the results your business deserves.
Blog
In the pursuit of sustainable growth, conducting a periodic comprehensive SEO audit is integral. A comprehensive SEO audit will help seek out and leverage opportunities to help boost your website’s search engine rankings by identifying technical issues, content gaps, and missed keyword opportunities among others. With SEO being so critical in gaining attention in today’s world, audits help align your SEO with business goals for continuous growth, address algorithmic challenges, build a competitive advantage, and ensure long-term ROI over Paid Ads. Beyond rankings, an audit also improves site structure, navigation, and content clarity to drive engagement. Here’s a quick guide on what to expect from an SEO audit: SEO Audit: How Frequent Should They Be? While monitoring your SEO performance should be done constantly, a comprehensive SEO audit is preferred periodically. How often you have a comprehensive SEO audit largely depends on your goal but it is advised that one…
In today’s business landscape, SaaS marketplaces have emerged as essential growth platforms for vendors. More than just spaces for software advertisements, they equip businesses with the tools to scale and reach new heights. By integrating the right apps, businesses can leverage SaaS marketplaces to streamline operations, boost productivity, and expand their customer reach. That’s not all. These platforms also connect vendors with a global audience and grant them access to marketing channels and promotional campaigns that amplify their visibility. Gaining a Strategic Advantage: Why These SaaS Marketplaces Should Be on Your Radar One platform that stands out in the SaaS marketplace ecosystem is the Atlassian Marketplace. Serving more than 260,000 users worldwide, including financial analysts, project managers, development teams, and IT departments, the platform has seen impressive growth since its launch in 2012. From just 60 apps, the Atlassian Marketplace now hosts over 5,000 apps, including Jira, Confluence, and Bitbucket….
Working with an Atlassian Marketplace partner can boost your growth exponentially. During Brighttail’s Ignite: The Marketplace Growth Conference last year, Atlassian Consultant Steve Cross pointed out just how significant the Atlassian partner ecosystem is. About 50% of Atlassian Marketplace sales are partner-driven, while some Atlassian Marketplace vendors experience up to 70% of their sales through Solution Partners. Being able to get at the customers searching for solutions through the Atlassian Solution Partner program is a great way to get your brand out there and increase prospects. However, to be able to find an Atlassian Solution Partner who will want to work with you, you must know how these partners work, how they’re internally structured, and understand their process towards getting a customer. The Atlassian partner ecosystem is a busy place, being able to attract the attention of a partner without disrupting their day-to-day requires that you know who you’re dealing…
The Atlassian ecosystem is vibrant, unique, and competitive–and growing in such an ecosystem is challenging. Needless to say, insights from those who have succeeded in overcoming such a challenge are invaluable to your growth marketing strategies. During Brighttail’s Ignite: The Marketplace Growth Conference last year, Adaptivist Head of Marketing Chirag Harendra and Kolekti Product Marketing Lead Tim Sadler shared advice and several tips integral to any vendor serious about building the right marketplace growth strategies. Here is the summary of the conference: 1. Initial Growth Marketing Challenges During the conference, Harendra and Salder highlighted what to expect and how the Atlassian ecosystem presents obstacles that may not be present in other environments. “The Atlassian Marketplace is unique in that the power of the community – both online and in person – can dictate the success of your product. While the people you meet in Atlassian events maintain professionalism, there’s an…
Learn how to win out-of-market buyers with our new book—Buystander Personas.
Learn how to win out-of-market buyers with our new book—Buystander Personas.