B2B Brand
Strategy & Design

Rise above the competition. A strong B2B identity, backed by compelling ideas, ignites brand awareness, engagement and profitability.

To grow your brand bigger,
think bigger

A strong idea can be a powerful advantage. It can propel a product line to success. Disrupt a market. Or put your business on a whole new growth path.

Finding the big idea behind your brand is key. We’ll help you do it—then fuel your growth using a combination of thought leadership and proven marketing strategies.

Our brand
idea process

  • Discovery and Analysis

    Behind every great brand is a great idea. We start by taking a close look at your business, customers, and industry to find the highest value opportunities for your brand.

  • Brand Strategy

    What makes your brand different? We help you distill your goals, vision, and customer insights into a framework that clearly identifies what makes your brand special.

  • Brand Design

    Has your business outgrown its visual identity? Our brand designers will work with you to create a corporate identity system that reflects your new brand strategy and evolves with your business.

  • Thought Leadership Platform

    You’re in the business of change. We’re in the business of changing minds. A thought leadership platform will give you a framework for changing how buyers think about their world—and your brand.

  • Marketing Plan

    Get a detailed roadmap for achieving your marketing objectives. We’ll gladly implement it for you. Or, you can use your own in-house resources. Either way, having a clear plan will help you maximize your budget and results.


In a market where companies tend to use the same messaging, Brighttail quickly dove in, understood what we do, the types of customers we have, and helped us develop a unique thought leadership platform. They are strategic, easy to work with, and a group I repeatedly recommend.
Becky Tanner VP Marketing
See case study

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