B2B Inbound

Propel your business forward with proven lead-generation strategies.

Effective inbound marketing gets buyers—and your business—moving in the right direction.

Today’s buyers don’t need more marketing. They need answers.

Over 90% of B2B prospects begin their buying journey with a search engine, and they complete two-thirds of the decision-making process before contacting a vendor. That means many prospects have decided on their solution strategy long before a salesperson ever calls them.

Inbound marketing is the formula used by IBM, Cisco and other successful high-tech B2B companies to attract prospects, and then turn them into qualified leads and customers.

How Inbound Marketing

  • Strangers


    Hyper-targeted content gets you to the top of search results, bringing your ideal customers to your digital doorstep.

  • Visitors


    Prospects register to download valuable assets like ebooks, whitepapers and application guides, thereby becoming leads.

  • Leads


    Email automation gives you the power to nurture leads until they’re ready to become customers.

  • Customers


    Customer surveys, newsletters and other content ensure that your customers keep coming back for more.

  • Promoters

Benefits of
inbound marketing

  • Transforms your website into your number one sales and marketing tool
  • Improves SEO and drives quality traffic and leads to your website
  • Streamlines the buyers journey and allows you to automate the sales qualification process
  • Maximizes ROI by reducing cost per lead and customer acquisition costs
  • Builds authority, brand awareness and trust

Inbound marketing for high-tech b2b companies

A lot of inbound agencies are happy to take on high-tech B2B customers. But not many will take the time to speak with your engineers, dig into your data sheets or develop the deep technical content you need to convert smart, technical buyers.

We do. Over the years, we’ve enjoyed learning about orthogonal frequency-division multiplexing, application-specific ICs (ASICs), low-power microcontrollers, ocean robotics and all kinds of exciting software products.

At Brighttail, we pride ourselves on creating valuable content that engages and converts some of the world’s toughest buyers.

How we do it

  • Buyer Insight Process

    Your buyers are living, breathing people. It pays to learn about them. In this stage, we discover who they are and create detailed buyer personas that make your marketing more effective.

  • Buyer Decision Path

    We map the unique informational needs of each persona throughout the buying cycle. The resulting buyer journeys provide the foundation for our content strategy and give us a clear roadmap to conversion.

  • Inbound Marketing Plan

    We formulate and develop an inbound marketing strategy focused on building thought leadership and generating high-quality leads.

  • Content Development

    We develop valuable lead-gen, nurturing and sales content: white papers, ebooks, case studies, brochures, infographics, blog articles, videos, email marketing, and sales enablement materials.


The Hitchhiker’s Guide was a huge success at the Atlassian Summit and, now, online. We’d recommend Brighttail to any company dealing with technical products or software. They’re able to quickly understand technical products, and develop marketing strategies and content that make an impact.
Franziska Patzig Product Marketing
See case study

Ready to fuel your growth
with inbound marketing?

Let's talk