B2B Inbound
Marketing
Propel your business forward with proven lead-generation strategies.
Propel your business forward with proven lead-generation strategies.
Today’s buyers don’t need more marketing. They need answers.
Over 90% of B2B prospects begin their buying journey with a search engine, and they complete two-thirds of the decision-making process before contacting a vendor. That means many prospects have decided on their solution strategy long before a salesperson ever calls them.
Inbound marketing is the formula used by IBM, Cisco and other successful high-tech B2B companies to attract prospects, and then turn them into qualified leads and customers.
Hyper-targeted content gets you to the top of search results, bringing your ideal customers to your digital doorstep.
Prospects register to download valuable assets like ebooks, whitepapers and application guides, thereby becoming leads.
Email automation gives you the power to nurture leads until they’re ready to become customers.
Customer surveys, newsletters and other content ensure that your customers keep coming back for more.
A lot of inbound agencies are happy to take on high-tech B2B customers. But not many will take the time to speak with your engineers, dig into your data sheets or develop the deep technical content you need to convert smart, technical buyers.
We do. Over the years, we’ve enjoyed learning about orthogonal frequency-division multiplexing, application-specific ICs (ASICs), low-power microcontrollers, ocean robotics and all kinds of exciting software products.
At Brighttail, we pride ourselves on creating valuable content that engages and converts some of the world’s toughest buyers.
The Hitchhiker’s Guide was a huge success at the Atlassian Summit and, now, online. We’d recommend Brighttail to any company dealing with technical products or software. They’re able to quickly understand technical products, and develop marketing strategies and content that make an impact.