Learn how to win out-of-market buyers with our new book—Over the past decade, the number of apps in the Atlassian Marketplace has skyrocketed by 9,400%, increasing from a mere 60 apps in 2012 to more than 5,700 apps today.
With thousands of apps available, optimizing your Atlassian app listing ensures better visibility and credibility, making it easier for users to find and trust your app.
This blog post will explore essential tips for creating a high-converting app listing, covering key elements both above and below the fold to maximize lead conversion and drive sales.
Creating a Reputable Atlassian Partner Profile
The first step in building a high-converting app listing on the Atlassian Marketplace is creating a reputable partner profile. Your partner profile establishes credibility when users are browsing your apps, making it easier for them to convert and try your app.
Here are the five elements on that page to focus on.
| Asset | Dimension | Description / Best Practices | Example |
|---|---|---|---|
| Partner name | Maximum is 40 characters | Use your company name or your own name, if an individual. This will be displayed on your partner page, homepage sidebars, and with your apps. Pay attention to Atlassian’s trademark and copyright guidelines, and note that short names are preferred. |  |
| Partner description | Maximum is 750 characters | Describe what your organization does and what problem(s) it intends to solve. |  |
| Partner logo | 144 x 144 px PNG/JPG/GIF | Your logo should be relevant to your partner name, as it will appear on your partner page next to your name. In the sample shown, Ricksoft’s logo is the letters RS. Upload a large, clear, front-facing image that fits into a square. Also ensure it has a transparent background.
You can check this page for the latest versions of Atlassian logos. If in doubt about your logo, raise a ticket with the marketplace team. |  |
| Contact details | N/A | Add as much company contact information as possible such as:
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| Support details | N/A | Provide clear instructions on how and when users can contact you if they need support. It is even better to include an external link to support documentation. If you sell paid apps via Atlassian, you must provide support contact details. For example, our client Ricksoft’s support link goes to their main support page. |   |
The Anatomy of a High Converting Atlassian App Listing
Creating an effective Atlassian app listing is essential for capturing the interest of potential users and driving conversions. For simplicity, we can split the listing into two main parts: Above the Fold and Below the Fold elements. Each part plays a crucial role in presenting your app’s value proposition clearly and compellingly.
Let’s see these elements in detail.
Above the Fold Elements
| Asset | Dimension | Description / Best Practices | Example |
|---|---|---|---|
| App logo | 144 x 144px PNG/JPG | Upload a clear logo sized at 144 x 144px. Use transparent backgrounds or chiclet-style designs. Atlassian Marketplace will then automatically generate an app icon from this logo. Just like the partner logo above, avoid using any Atlassian product logos in your app logo or content. Though your logo should be distinctive, you can still use the same logo if you have similar apps across different Atlassian products (i.e., if the same app can be used for Jira and Confluence). | 
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| App name | Maximum is 60 characters | Use title casing (e.g., Gantt Chart Planner, not Gantt chart planner) and keep your app name within 60 characters. Including the Atlassian product name is allowed (App Name for Product Name), but don’t start with the product name. For example, Jira App X would be disallowed, but App X for Jira would be approved. Make sure your app name does not contain the following words:
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| App tagline | Maximum is 130 characters | Write a brief phrase that describes what your app does. For example, if its main feature is to visualize project plans and timelines, then include that in the tagline. | 
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| Hero video | N/A | Hero video is also known as explainer video – it’s a 60- to 90-second video that explains how the app’s features solve problems. There’s no limit to the size of the video since you can just embed a YouTube link to your app’s explainer video. The Marketplace will display your video at 800 x 600px.A tip is to create a separate thumbnail image for your explainer video that prominently displays the customers and ratings for your app – this is a space that you don’t want to waste. |  |
| Highlight title | Maximum is 50 characters Add 3x title | Create a concise, action-oriented title for your highlight. |  |
| Highlight summary | Maximum is 220 characters Add 3x summary | Provide a brief overview of your app’s main features. |  |
| Highlight screenshot | 1840 x 900px PNG/JPG or 920 x 450px PNG/JPG for standard images Add 3x highlight screenshot | Use a screenshot to showcase your highlight. High-resolution screenshots are recommended since the area is quite small. On the other hand, you can also make this to be a cover image with some illustrations and words describing the feature. This way, users would want to click on the image to learn more.This is what we did for Ricksoft. Since we’re highlighting the app’s drag-and-drop feature, we included that and some suitable illustrations on the image. | 
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| Highlight screenshot (cropped) | 580 x 330px PNG/JPG Add 3x highlight screenshot (cropped) | You can also submit a cropped version of your screenshot so that it can be displayed prominently on the app details page. | 
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| Highlight screenshot caption | Maximum is 220 characters Add 3x highlight screenshot caption | Provide an explanation for your screenshot. |  |
Below the Fold Elements
| Asset | Dimension | Description / Best Practices | Example |
|---|---|---|---|
| More details | Maximum is 1000 characters | Include testimonials, awards, accolades, language support, or other important information about your app. The Marketplace displays this field in plain text, allowing hyperlinks, bullets, and line breaks. | 
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| Gallery / Media | Maximum is 5 additional screenshots per highlight Maximum is 5 additional screenshot explanations Each screenshot explanation should be 220 characters of less | Add extra screenshots with captions to support the main version. These will appear in the gallery section on your app listing page. | 
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Become One of Our Successful Atlassian App Clients
That’s all you need to make your app listing a high-converting one, but it can be tough to do on your own. A well-optimized product listing helps you stand out in the crowded Atlassian Marketplace, attract more users, and drive higher conversions, leading to increased app evaluations, sales, and a stronger market presence.
At Brighttail, we have extensive experience in managing Go-to-Market (GTM) strategies for Atlassian clients, including renowned names like Ricksoft, Communardo, and Digital Toucan. Our expertise in the Atlassian ecosystem enables us to tailor marketing strategies that effectively highlight your app’s unique value, engage potential customers, and convert interest into action.
Ready to elevate your app’s performance in the Atlassian Marketplace? Check out our Atlassian Marketplace Marketing service and join the ranks of our successful clients. Let Brighttail help you achieve the growth and success your app deserves.
