© 2023 Brighttail Inc.
Frequently Asked Questions
VP, Marketing
Zabrina Doerck
Working with Brighttail has been a game changer. They have helped us transform our marketing organization into a data-driven, digitally-savvy demand generation engine. They are quick, responsive, and eminently congenial, always willing to go the extra mile to ensure their customer's success[...]I cannot overstate their value as a business partner.
Why Brighttail?
We are specialized demand-gen experts with deep experience in the B2B industry, and a strong track record of delivering the results our clients need to scale.
Brighttail has been our growth partner for 3+ years now. Their approach to Marketing as a Service has been refreshing, giving us access to a broad range of expertise that we could not have had at this stage in our growth. During our partnership, they've refreshed our brand and website; deployed new marketing technology and integrated it with our CRM; launched lead-gen campaigns; grown our social media channels; and increased ROI not just in terms of MQLs and SQLs, but in delivered revenue.
Client Testimonials
Can I customize a plan?
Are you B2B only?
Yes, let us know what you have in mind in the contact form. We're open to being flexible with our plans to help your business grow.
Yes, we exclusively focus on B2B technology sectors that involve selling complex products to buyers who think long and hard about their purchase decisions. Some of the markets we've served include B2B SaaS, cybersecurity, semiconductors, wireless infrastructure, networking equipment, and optical electronics.
Do you offer any other one-off service options?
Yes, we also offer other one-off services such as CRM & Automation Set-Up, and a lot more. Send us a message for our list of services.
Meet with our marketing experts.
Take Your Content from Zero to Hero
Ignite your
growth
Brighttail is a full-service B2B marketing agency with core strengths in marketing strategy, branding, demand generation, martech and web development. Our unique approach to providing marketing as a service (MaaS) gives B2B technology firms a fully integrated team of experts dedicated to achieving their growth ambitions. Founded in 2016, we proudly serve clients all around the world from our offices in Silicon Valley, Malaysia, and the United Kingdom.
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Our team will connect with you as soon as we can!
Get in touch
Contact us today to learn how we can help take your content performance to the next level.
Breakthrough with Peak Distribution
Strategically catered to your unique content marketing needs.
Get more out of your content investment. Our content distribution experts help you reach the right audiences, in the right channels, with the right formats to drive engagement, traffic, and conversions.
2,191%
Organic Traffic Growth.
A content
distribution solution that fits your needs
We deliver results.
No hidden costs.
Andrew Smith
CEO
How it works
Reach Your Audience on
the Platforms They Love
We seize
opportunities.
Brighttail leveraged existing content pieces, resulting in a 1058% surge in pageviews from optimized pages.
1,058%
Growth in Content Pageviews.
32%
Linkedin Engagement Growth.
Finally, the audience
your content deserves.
You put too much blood, sweat, and budget into your content to let it disappear into obscurity. We'll help you get the most of your investment by reviving, reusing and repurposing what you've already created. You'll enjoy greater reach and engagement, and your audience will love discovering what your brand has created for them.
Drive performance with a data-driven channel strategy.
No more guesswork, just data-driven insights. Our channel experts will help you define the right mix of distribution channels for your unique B2B audiences. We research where your audience hangs out and do vigorous testing (ie., topics, formats, platforms) to get the perfect recipe for maximizing your readership with the least budget.
Invest in the content
your audience wants.
We systematically experiment with your existing content types and topics with this question in mind - what interests your audiences most? With a proper distribution plan in place, you're able to experiment at scale and with speed. Quickly getting the data you need to drive your content roadmap and distribution strategy. Now your writers can write confidently with clarity and direction.
Sitting on a mountain of content? Let's get you started by distributing your existing content and getting insights to fuel your content strategy.
Starts from
monthly
$3,525
*Final quote provided after consultation
Content audit & optimization
We’ll review and optimize your content for
quick wins.
Distribute
Content distribution strategy
Tailored strategy based on in-depth analysis of your audiences and their content preferences.
Content performance & insights
Ongoing optimizations and data-backed insights available to you 24/7.
What we'll do for you:
We’ll get to know your ICP and find where they hang out online.
Omnichannel content distribution
Leverage SEO, paid ads, social media and more to get your content into your audiences' hands.
ICP & target audience research
Project-based engagement. Min. 6 months
Customized content
distribution strategy
Your content deserves the spotlight. With a deep grasp of your ICPs and target demographics, we find ways to maximize your content's impact and reimagine its potential for an even wider audience reach.
Full-funnel, omnichannel
distribution
We distribute your content across all touchpoints, ensuring a consistent and engaging experience for your audience from discovery to conversion. Connect with your audience on the platforms they frequent most and watch your content's reach and engagement improve.
We don't just distribute—we analyze, iterate, and refine. We look into SEO, conversion rates, and social media and user engagement to acquire real-time insights, ensuring that your content not only reaches your audience but resonates deeply. We stay agile, make data-driven decisions, and consistently optimize for maximum ROI.
Real-time performance
measurement &
optimization
*includes publishers and print
Discover, audit & strategize
We discuss your business objectives, get to know your ICPs and review existing content. From there, we craft a content distribution strategy that works for you.
Step 1
Distribute, test & analyze
Step 2
Start the distribution process, test, analyze and iterate on platforms, content types and tactics. Pinpoint what resonates with your audience.
Optimize, double down & repeat
Step 3
Backed with leading indicators, we fine-tune and ramp up the content formats and tactics that work to achieve consistent growth and engagement.
Set up cadence & automation
Step 4
Keep your distribution efforts consistent with an automated system that fits into your existing production workflow. Content marketing just got a lot easier.
Make the most of your existing content by repurposing it into native formats that are easily consumable on multiple platforms. Leverage what you have into a growth machine.
Starts from
monthly
$7,725
*Final quote provided after consultation
Content audit & optimization
We’ll review and optimize your content for
quick wins.
Repurpose & Distribute
Content distribution strategy
Tailored strategy based on in-depth analysis of your audiences and their content preferences.
Content performance & insights
Ongoing optimizations and data-backed insights available to you 24/7.
What we'll do for you:
ICP & target audience research
We’ll get to know your ICP and find where they hang out online.
Omnichannel content distribution
Leverage SEO, paid ads, social media and more to get your content into your audiences' hands.
Content Repurposing
We'll repurpose existing content into different formats to reach your target audience at scale.
Project-based engagement. Min. 6 months
