Learn how to win out-of-market buyers with our new book—Accelerate
your growth
on the Atlassian Marketplace
Killer marketing expertise for your killer app.
Drowned
out by the competition?
You don’t need us to tell you that the Marketplace has grown to 5,000+ apps, because you’re already feeling it.
Hit the growth plateau?
Marketing strategies and tactics that got your app off the ground have stalled, and you’re in need of a breakthrough.
No marketing team?
You’re running a lean, mean dev team—hiring a CMO is out of the question, but you can’t move forward without marketing expertise.
You’ve come to the right place.
The Atlassian Marketplace experts.
Since 2017, we’ve helped 20+ partners fuel growth with our proven demand-gen playbook and fractional approach to achieving an entirely new level of growth.
Marketing expertise
on demand
From audit and strategy to design, launch, and tracking, our full range of marketing expertise is yours to leverage, whether you need a fractional team or support on a specific project.
We live and breathe
your business
Your goals become our goals. As your dedicated scrum team, we’re here to work closely with you from start to finish.
Agile is the name of our game
There’s no one-size-fits-all solution in Marketplace marketing. So let’s build and refine a growth engine that works and scales best for your apps.
If numbers could talk…
Ours would sing.
250%
growth in app sales
2,191%
organic traffic growth in 6 months
75%
higher ad returns
Finalist
in the 2022 Atlassian Team Awards
Field-proven,
full-service expertise.
Here’s what our clients are enjoying in our partnerships, and what you can expect when you hop aboard.
Collaborate with seasoned marketing experts without spending precious time and money on a hiring spree.
We deep-dive into your product, market, and competitors, identifying gaps and opportunities that help form your unique marketing solution.
Discover where your audiences hang out, speak their language, position your app to be the one they have always dreamed of.
Don’t fear the black box. Get tracking and reporting systems in place to pull actionable insights from marketing campaigns and optimizations.
Leave the heavy lifting to us and focus on what matters most to you, whether it’s your loved ones, some me-time, or building your next awesome app.
We’ve been driving growth and delivering results for some of the most successful apps in the Atlassian ecosystem since 2017.
Break growth records, not the bank.
No frills. No B.S. Choose from our convenient subscription plans, each catered to specific growth stages. Need something custom? Just ask.
Ignite
For businesses ready to establish a strong foundation.
$6,250
/month
Get started with expert advertising, content, and SEO to drive traffic and evaluations growth.
Accelerate
For growth-focused companies seeking market leadership.
$8,750
/month
Go beyond the groundwork. Build topical authority, establish thought leadership, and scale campaign performance.
Skyrocket
For industry disruptors with ambitious goals.
$11,250+
/month
Your full demand engine, built for scale. Create, capture, and nurture demand for maximum growth.
1*Pricing provided above are estimated ranges and may vary according to your plan’s scope.
2*All plans require a minimum 6-month commitment.
What our happy partners say.
Growth ignition
in action.
Let’s get started.
We’re ready if you are. Start getting the results your business deserves.
blog
SaaS Marketplaces at a Glance: Unlocking Business Expansion and Opportunities in 2025
In today’s business landscape, SaaS marketplaces have emerged as essential growth platforms for vendors. More than just spaces for software advertisements, they equip businesses with the tools to scale and reach new heights. By integrating the right apps, businesses can leverage SaaS marketplaces to streamline operations, boost productivity, and expand their customer reach. That’s not all. These platforms also connect vendors with a global audience and grant them access to marketing channels and promotional campaigns that amplify their visibility. Gaining a Strategic Advantage: Why These SaaS Marketplaces Should Be on Your Radar One platform that stands out in the SaaS marketplace ecosystem is the Atlassian Marketplace. Serving more than 260,000 users worldwide, including financial analysts, project managers, development teams, and IT departments, the platform has seen impressive growth since its launch in 2012. From just 60 apps, the Atlassian Marketplace now hosts over 5,000 apps, including Jira, Confluence, and Bitbucket….
blog
The Art of Partner-Driven Growth in the Atlassian Marketplace Ecosystem
Working with an Atlassian Marketplace partner can boost your growth exponentially. During Brighttail’s Ignite: The Marketplace Growth Conference last year, Atlassian Consultant Steve Cross pointed out just how significant the Atlassian partner ecosystem is. About 50% of Atlassian Marketplace sales are partner-driven, while some Atlassian Marketplace vendors experience up to 70% of their sales through Solution Partners. Being able to get at the customers searching for solutions through the Atlassian Solution Partner program is a great way to get your brand out there and increase prospects. However, to be able to find an Atlassian Solution Partner who will want to work with you, you must know how these partners work, how they’re internally structured, and understand their process towards getting a customer. The Atlassian partner ecosystem is a busy place, being able to attract the attention of a partner without disrupting their day-to-day requires that you know who you’re dealing…
blog
Mastering Marketplace Growth: 5 Expert Tips for Thriving in the Atlassian Ecosystem
The Atlassian ecosystem is vibrant, unique, and competitive–and growing in such an ecosystem is challenging. Needless to say, insights from those who have succeeded in overcoming such a challenge are invaluable to your growth marketing strategies. During Brighttail’s Ignite: The Marketplace Growth Conference last year, Adaptivist Head of Marketing Chirag Harendra and Kolekti Product Marketing Lead Tim Sadler shared advice and several tips integral to any vendor serious about building the right marketplace growth strategies. Here is the summary of the conference: 1. Initial Growth Marketing Challenges During the conference, Harendra and Salder highlighted what to expect and how the Atlassian ecosystem presents obstacles that may not be present in other environments. “The Atlassian Marketplace is unique in that the power of the community – both online and in person – can dictate the success of your product. While the people you meet in Atlassian events maintain professionalism, there’s an…