The Back Story
Founded as a social media consultancy in 2010, 6kites’ business has evolved considerably over the last decade. Today, the company specializes in digital transformation, providing consulting services, custom software development, and integrations for the world’s leading software platforms. A trusted partner of Atlassian, Adobe, Hootsuite, IBM, and Salesforce, 6kites has built a reputation for developing innovative software solutions that extend the capabilities of its partner platforms and enable its customers to achieve their digital objectives.
6kites’ brand did not evolve with the rest of its business. The company needed to refresh its brand strategy, website, and marketing programs to effectively position itself in today’s market and provide a foundation for achieving its long-term growth plan.
We began with a brand audit to discover where 6kites strengths intersect with market drivers and unmet customer needs. We learned that since its inception 6kites has built its business and culture around agile methodologies. This approach enables the company to build better software, faster to help its customers innovate and succeed in an agile world. We used this insight to anchor 6kites’ new brand platform, and then brought it to life on the company’s new website.
Brighttail isn’t just a vendor—they’re a true partner. They took the time to really understand our business and how it’s evolving, and then helped us develop a new brand strategy and website that will provide a foundation for our growth for many years to come.